Vqtshirt - Ohio State Buckeyes Women’s 2022 Rose Bowl Bound Whistle T-Shirt

 

Ohio State Buckeyes Women’s 2022 Rose Bowl Bound Whistle T-Shirt

These days luxury houses are eager to align themselves with young stars, but it wasn’t long ago that most were reluctant to work with newcomers. “We were unknowns, so that was a challenge,” says Roach. “Designers didn’t want to dress her, and they weren’t interested in lending to me. Most stylists start as assistants, so they have these existing relationships with PRs and publicists. I didn’t have any of that, so [in the Ohio State Buckeyes Women’s 2022 Rose Bowl Bound Whistle T-Shirt and I will buy this beginning] I was knocking on doors.” That absence of support from big brands pushed Roach to think outside the box. In a creative workaround, he used the ubiquity of tabloid “who wore it better” pages to generate buzz. “I would go to the showrooms and purposely borrow clothes that had already been worn by someone else,” he explains. “Those columns were a big thing, and every week she would end up in Us Weekly as a result.” The internet’s burgeoning importance also helped; online fans were encouraged to place their votes for best dressed on the publication’s website. “Zendaya is one of the most beautiful girls I’ve ever seen, and she has the physique of a model,” says Roach. “She would win 99% of the time, no matter who she was up against, and suddenly brands started paying attention.”

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